There's more to buying a diamond than finding the best price. Kestenbaum & Weisner, at 5 West 47th Street, have reinvented the process and have countless customers to prove it!

Established nine years ago, Kestenbaum & Weisner began by changing the 47th Street atmosphere into Fifth Avenue style -- without the prices.

They deal only in high quality stones and jewelry, specializing in custom work such as their handmade platinum line, and they offer prices that are most affordable. Kestenbaum & Weisner customers become lifetime clients.

The ever energetic Philip Weisner says, "We might buy from estates, then recut the stones to more modern fashions with beautiful new settings. Or customers might design their own jewelry and we execute every aspect of the process from start to finish."

" We get tremendous satisfaction from seeing the look on a customer's face when he or she sees the finished product. And the customer's smile just gets broader when he or she sees the price."

For more information visit their shop at 5 West 47th Street  or call them at (212) 921-1224 or visit their web site at www.KWDiamonds.com